By: Kevin Davis

Think about it your plastic bait, jigs and lures are bright. When you walk the aisle looking at fishing lures most of them are bright. We all know there’s nothing that catches more fish than live bait so why not make it bright too? At least that’s what I thought a year ago when Pautzke sent me samples of Fire Dye. Honestly, at first, I didn’t think I’d be able to dye live bait without killing it, but after doing so with the Fire Dye for the last year I’m sold.

I’ve always wanted my minnows to stand out and be bright. For years I couldn’t do this. Meanwhile, I knew bright, natural bait would